Free
Everything for searching on the ground
$0
- Printable search poster with QR code
- Your own search page where finders report sightings
- Sightings straight to your inbox
- Personal dashboard and search tips
How PawAlarm helps in New York City
This circle is who sees the alert: people who live, walk and drive around the last-seen spot in New York City — not your friends list. A neighbour two streets over, or someone passing through from the next town, is the person most likely to notice your dog.
≈ 3,500,000 neighbours within 6.2 mi
ReunitedBingo
Found after 3 days and 4 hours
ReunitedKasimir
Found after 4 months and 2 weeks
ReunitedTuva
Found after 4 months and 2 weeks
ReunitedLottie
Found after 4 days
ReunitedManon
Found after 4 months and 2 weeks
What your PawAlarm alert does in New York City
The moment you start, we run your pet as a Facebook, Instagram & TikTok ad the whole neighbourhood sees — here is exactly what you get.
What you get
- Free poster template (PDF)Print-ready PDF – ready to put up right away.Free
- Personal dashboard – manage sightings & contact findersOne link, no password: every sighting, message and finder's phone number in one place.Free
- Professionally optimised social-media campaignWe design, run & optimise the ads – no ad account needed.Professional
- Private detective: shelters, vets & lost-pet registries alerted nearbyWe report your pet to shelters, vets, registries and Facebook groups nearby.Professional
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First steps if you lose your dog in New York City
Frequently asked questions
How does PawAlarm help if my dog goes missing in New York City?
PawAlarm turns your missing-pet report into a search alert on Facebook and Instagram. It is shown to the people who live and get around near the spot where your dog was last seen – within 1 mi of New York City, that's about 120,000 people. The alert goes live within 60 minutes. Anyone who spots your dog reports the sighting on your search page, and you get it by email straight away.
What should I do first when my dog goes missing?
Note the last-seen place and time, prepare a clear photo, and contact local animal services, shelters and vets. Ask people to report sightings with a location and time, so you can follow up on useful information.
Lost Dog: What to Do in the First 24 HoursHow much does an alert cost in New York City?
Alerts in New York City start from $49. The price follows how far your alert reaches around the last-seen spot in New York City: 1 mi reaches about 120,000 people for $88, 1.8 mi reaches about 400,000 people for $300, and 3 mi reaches about 930,000 people for $790. You see the exact price before you pay, and there is no subscription.
Can I use PawAlarm in New York City for free?
Yes. A printable search poster with a QR code, your own search page where finders report sightings, sightings straight to your inbox and a personal dashboard with search tips are all free. You only pay for reach: the alert on Facebook and Instagram around New York City – a one-off payment, no subscription.
Where is the nearest animal shelter to New York City?
For New York City, we list Humane Society of New York. Address: 306 East 59th Street, New York, NY 10022. Phone: 212-752-4840. Call before you go and ask about animals brought in recently.
Do dogs in New York City need a license, and what does it cost?
Yes. Every dog in New York City must be licensed, and the tag must be attached to its collar in public; owners can be fined otherwise. A license for a spayed or neutered dog costs $8.50 per year. For an unaltered dog it is $8.50 if the dog is under 4 months old and $34 if older. Renewing late can add a $2 fine for each year missed.
Source · checked Oct 6, 2026
What should I do if I find a dog with a license tag in New York City?
Use the NYC Dog eLocator: enter the 7-digit number on the NYC license tag plus your contact details. An email goes to the registered owner and to the NYC Health Department, which also tries to reach the owner by phone or mail. If the animal looks sick or injured, call 311 rather than touching it.
Source · checked Oct 6, 2026
I found a dog in New York City — who takes it in?
Found animals in New York City are handled by Animal Care Centers of NYC. Address: 326 East 110th Street, New York, NY 10029. Phone: 212-788-4000. You can also report the find for free on PawAlarm.
Pricing
Searching in New York City: start for free or alert everyone nearby
The search poster and search page for your dog are free. With Professional, we show your alert to about 120,000 people within 1 mi of New York City – on Facebook and Instagram, live in 60 minutes.
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One-time payment – no subscription.
