Free
Everything for searching on the ground
$0
- Printable search poster with QR code
- Your own search page where finders report sightings
- Sightings straight to your inbox
- Personal dashboard and search tips
Every hour counts – we get going right away and alert thousands of neighbors around the spot where your dog went missing. Every sighting comes straight to you.
Start for free · live on in 60 min
This circle is who sees the alert: people who live, walk and drive around the last-seen spot in Rochester — not your friends list. A neighbour two streets over, or someone passing through from the next town, is the person most likely to notice your dog.
≈ 410,000 neighbours within 6.2 mi
ReunitedBilly
Found after 3 months and 1 week
ReunitedFrodo
Found after 4 months and 4 days
ReunitedJava
Found after 2 months and 3 weeks
ReunitedPebble
Found after 3 days and 7 hours
ReunitedChloe
Found after 3 months and 2 weeks
The moment you start, we run your pet as a Facebook, Instagram & TikTok ad the whole neighbourhood sees — here is exactly what you get.
What you get
PawAlarm turns your missing-pet report into a search alert on Facebook and Instagram. It is shown to the people who live and get around near the spot where your dog was last seen – within 1 mi of Rochester, that's about 19,000 people. The alert goes live within 60 minutes. Anyone who spots your dog reports the sighting on your search page, and you get it by email straight away.
Note the last-seen place and time, prepare a clear photo, and contact local animal services, shelters and vets. Ask people to report sightings with a location and time, so you can follow up on useful information.
Lost Dog: What to Do in the First 24 HoursAlerts in Rochester start from $49. The price follows how far your alert reaches around the last-seen spot in Rochester: 1 mi reaches about 19,000 people for $88, 1.8 mi reaches about 81,000 people for $300, and 3 mi reaches about 200,000 people for $790. You see the exact price before you pay, and there is no subscription.
Yes. A printable search poster with a QR code, your own search page where finders report sightings, sightings straight to your inbox and a personal dashboard with search tips are all free. You only pay for reach: the alert on Facebook and Instagram around Rochester – a one-off payment, no subscription.
For Rochester, we list Lollypop Farm (Humane Society of Greater Rochester). Address: 99 Victor Road, Fairport, NY 14450. Phone: (585) 223-1330. Call before you go and ask about animals brought in recently.
Lollypop Farm, the Humane Society of Greater Rochester, lists a 24-hour hotline for animal cruelty and law enforcement matters at (585) 223-6500.
Source · checked Oct 6, 2026
The shelter at 184 Verona Street is open Monday to Saturday from 10:00 a.m. to 3:00 p.m. and is closed on Sundays.
Source · checked Oct 6, 2026
Found animals in Rochester are handled by Rochester Animal Services (RAS). Address: 184 Verona Street, Rochester, NY 14608. Phone: (585) 428-7274. You can also report the find for free on PawAlarm.
Pricing
The search poster and search page for your dog are free. With Professional, we show your alert to about 19,000 people within 1 mi of Rochester – on Facebook and Instagram, live in 60 minutes.
One-time payment – no subscription.
Shown on to ~410,000 neighbours in Rochester.
Start an alert