PawAlarm

Lost dog in London?Emergency help to bring your dog home fast.

Every hour counts – we get going right away and alert thousands of neighbours around the spot where your dog went missing. Every sighting comes straight to you.

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How it works

Within 60 minutes, thousands of neighbours see your pet: we put your alert on Facebook and Instagram, right around the spot where it went missing.

Every sighting reaches you instantly – by email and in your personal dashboard.

Start your alert now

Start for free · live on in 60 min

4.8· 247 reviews1200+ pets back home
Map of PawAlarm's search radius around London

How PawAlarm helps in London

This circle is who sees the alert: people who live, walk and drive around the last-seen spot in London — not your friends list. A neighbour two streets over, or someone passing through from the next town, is the person most likely to notice your dog.

≈ 3,700,000 neighbours within 6.2 mi
  • AlfieReunited

    Alfie

    Found after 2 months and 1 week

  • FinnReunited

    Finn

    Found after 3 days and 3 hours

  • EloiseReunited

    Eloise

    Found after 1 month and 1 week

  • WilburReunited

    Wilbur

    Found after 1 day and 2 hours

  • SpookyReunited

    Spooky

    Found after 3 days and 16 hours

OpenFreeMap © OpenMapTiles © OpenStreetMap contributors

Local help in London

These local services can help you search for a missing pet in London.

Lost-property / found animals

24h emergency vets5

Animal shelters3

Local search groups2

Pet registries4

Sources:[1][2][3][4][5][6][7][8][9][10][11][12][13]

What your PawAlarm alert does in London

The moment you start, we run your pet as a Facebook, Instagram & TikTok ad the whole neighbourhood sees — here is exactly what you get.

What you get

  • Free poster template (PDF)Print-ready PDF – ready to put up right away.Free
  • Personal dashboard – manage sightings & contact findersOne link, no password: every sighting, message and finder's phone number in one place.Free
  • Professionally optimised social-media campaignWe design, run & optimise the ads – no ad account needed.Professional
  • Private detective: shelters, vets & lost-pet registries alerted nearbyWe report your pet to shelters, vets, registries and Facebook groups nearby.Professional
Start an alert
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First steps if you lose your dog in London

  1. 1

    Search outward along roads, paths and fields — a dog can cover several kilometres in the first few hours.

    Tip from locals

    Search outward along the Grand Union Canal, just under 2 miles away, and the open ground of Kensington Gardens, about 1.9 miles, where a dog can cover a lot of ground fast.

  2. 2

    Call the shelter, the local police and nearby vets straight away: a loose dog is usually picked up and handed in quickly.

  3. 3

    Ask people not to chase or shout — a frightened dog runs. Crouch down, avoid eye contact and call calmly.

    Tip from locals

    Ask dog walkers in Regent's Park and Primrose Hill, about 1.5 and 2.4 miles away, to watch and call rather than chase, and to keep their distance.

  4. 4

    Leave something carrying your scent, plus water, where he went missing, and check back regularly.

  5. 5

    Report him to the microchip registry and start a targeted alert that reaches the whole neighbourhood at once.

    Tip from locals

    Include Holborn, under a mile to the north-east, and West End, also under a mile to the north-west, when you start the targeted alert.

Frequently asked questions

How does PawAlarm help if my dog goes missing in London?

PawAlarm turns your missing-pet report into a search alert on Facebook and Instagram. It is shown to the people who live and get around near the spot where your dog was last seen – within 1 mi of London, that's about 62,000 people. The alert goes live within 60 minutes. Anyone who spots your dog reports the sighting on your search page, and you get it by email straight away.

What should I do first when my dog goes missing?

Note the last-seen place and time, prepare a clear photo, and contact local animal services, shelters and vets. Ask people to report sightings with a location and time, so you can follow up on useful information.

Lost Dog: What to Do in the First 24 Hours
How much does an alert cost in London?

Alerts in London start from £36. The price follows how far your alert reaches around the last-seen spot in London: 1 mi reaches about 62,000 people for £64, 1.8 mi reaches about 290,000 people for £220 and 3 mi reaches about 980,000 people for £575. You see the exact price before you pay, and there is no subscription.

Can I use PawAlarm in London for free?

Yes. A printable search poster with a QR code, your own search page where finders report sightings, sightings straight to your inbox and a personal dashboard with search tips are all free. You only pay for reach: the alert on Facebook and Instagram around London – a one-off payment, no subscription.

Where is the nearest animal shelter to London?

For London, we list Battersea Dogs & Cats Home. Address: 4 Battersea Park Road, London SW8 4AA. Phone: 0207 627 9000. Call before you go and ask about animals brought in recently.

When must dogs be kept on a lead in Richmond Park and Bushy Park, London?

Every year from 1 May to 31 July (deer birthing season), dogs must be on a lead in all areas of Richmond Park and Bushy Park. The Royal Parks advise walking dogs elsewhere in this period, or keeping to the park perimeter and away from long grass and bracken where fawns hide.

Source · checked 6 Oct 2026

Are deer a risk to dogs in Richmond Park, London?

Yes. During the autumn rut (September to November), stags and bucks in Richmond Park are more likely to attack dogs. The Royal Parks ask visitors to stay at least 50 m from the deer.

Source · checked 6 Oct 2026

I found a dog in London — who takes it in?

Found animals in London are handled by Local Council Dog Warden Service (Borough-Dependent). You can also report the find for free on PawAlarm.

More questions about lost dogs →

Pricing

Searching in London: start for free or alert everyone nearby

The search poster and search page for your dog are free. With Professional, we show your alert to about 62,000 people within 1 mi of London – on Facebook and Instagram, live in 60 minutes.

Free

Everything for searching on the ground

£0

  • Printable search poster with QR code
  • Your own search page where finders report sightings
  • Sightings straight to your inbox
  • Personal dashboard and search tips
Start for free
Recommended

Professional

Put the whole area on the lookout

from £36one-time

London: ≈ 62,000 neighbours within 1 mi

  • Everything in Free
  • Your alert in front of thousands of neighbours on Facebook and Instagram
  • Live in 60 minutes – stop anytime
  • Private detective: we alert shelters, vets and Facebook groups nearby
Start an alert
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One-time payment – no subscription.

Helpful guides

Close-up of a frightened dog — a lost dog can slip into panicked survival mode

Lost Dog: What to Do in the First 24 Hours

A calm, step-by-step action plan for the first 24 hours after your dog goes missing.

7 min read

A small dog sitting alone at the edge of a field, looking into the distance

How to Find a Lost Dog: A Step-by-Step Search Plan

The complete search plan for a lost dog, from setting your search radius and searching without chasing to posters, alerts, feeding stations and the weeks after.

9 min read

An anxious dog hiding under a blanket — typical during fireworks and thunderstorms

Dog Ran Away Scared: What to Do When Your Dog Bolts in Panic

Why panicked dogs run blind and far — and how to bring a scared dog home instead of accidentally driving it further away.

8 min read

Close-up of a dog's face — a clear photo makes the best lost-pet poster

How to Make a Lost-Pet Poster That Actually Works

A poster that works needs one big photo, one huge word, and only the essentials. Here is exactly how to build and place it.

7 min read

A hand holding a phone with social media apps

How to Use Facebook and Nextdoor to Find a Lost Pet

How to post on Facebook and Nextdoor so your appeal actually reaches the right people — and where free organic posts run out of reach.

8 min read

Shown on to ~3,700,000 neighbours in London.

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