Free
Everything for searching on the ground
£0
- Printable search poster with QR code
- Your own search page where finders report sightings
- Sightings straight to your inbox
- Personal dashboard and search tips
Every hour counts – we get going right away and alert thousands of neighbours around the spot where your dog went missing. Every sighting comes straight to you.
Start for free · live on in 60 min
This circle is who sees the alert: people who live, walk and drive around the last-seen spot in New Cross — not your friends list. A neighbour two streets over, or someone passing through from the next town, is the person most likely to notice your dog.
≈ 3,200,000 neighbours within 6.2 mi
ReunitedKitty
Found after 3 months and 2 days
ReunitedFudge
Found after 1 month and 1 week
ReunitedCara
Found after 1 day and 2 hours
ReunitedBaguette
Found after 3 days and 13 hours
ReunitedSonic
Found after 2 days and 20 hours
The moment you start, we run your pet as a Facebook, Instagram & TikTok ad the whole neighbourhood sees — here is exactly what you get.
What you get
PawAlarm turns your missing-pet report into a search alert on Facebook and Instagram. It is shown to the people who live and get around near the spot where your dog was last seen – within 1 mi of New Cross, that's about 97,000 people. The alert goes live within 60 minutes. Anyone who spots your dog reports the sighting on your search page, and you get it by email straight away.
Note the last-seen place and time, prepare a clear photo, and contact local animal services, shelters and vets. Ask people to report sightings with a location and time, so you can follow up on useful information.
Lost Dog: What to Do in the First 24 HoursAlerts in New Cross start from £36. The price follows how far your alert reaches around the last-seen spot in New Cross: 1 mi reaches about 97,000 people for £64, 1.8 mi reaches about 300,000 people for £220 and 3 mi reaches about 790,000 people for £575. You see the exact price before you pay, and there is no subscription.
Yes. A printable search poster with a QR code, your own search page where finders report sightings, sightings straight to your inbox and a personal dashboard with search tips are all free. You only pay for reach: the alert on Facebook and Instagram around New Cross – a one-off payment, no subscription.
For New Cross, we list Celia Hammond Animal Trust - Lewisham. Address: 233-235 Lewisham Way, London, SE4 1UY. Phone: 020 8694 6545. Call before you go and ask about animals brought in recently.
Lewisham Council charges the statutory stray dog fee of £25.00 to reclaim a stray dog, plus any additional costs such as a repeat offence fee, boarding or veterinary costs.
Source · checked 6 Oct 2026
Report a stray dog to Lewisham Council on 020 8314 2098 during office hours. Outside office hours call 020 8314 6000 and the switchboard will redirect you. The police do not deal with stray dogs, but they do deal with stolen dogs.
Source · checked 6 Oct 2026
Found animals in New Cross are handled by Lewisham Council Animal Welfare Service. Phone: 020 8314 2098. You can also report the find for free on PawAlarm.
Pricing
The search poster and search page for your dog are free. With Professional, we show your alert to about 97,000 people within 1 mi of New Cross – on Facebook and Instagram, live in 60 minutes.
One-time payment – no subscription.
Shown on to ~3,200,000 neighbours in New Cross.
Start an alert