PawAlarm

Lost dog in New Cross?Emergency help to bring your dog home fast.

Every hour counts – we get going right away and alert thousands of neighbours around the spot where your dog went missing. Every sighting comes straight to you.

Start an alert

How it works

Within 60 minutes, thousands of neighbours see your pet: we put your alert on Facebook and Instagram, right around the spot where it went missing.

Every sighting reaches you instantly – by email and in your personal dashboard.

Start for free · live on in 60 min

4.8· 247 reviews1200+ pets back home
Map of PawAlarm's search radius around New Cross

How PawAlarm helps in New Cross

This circle is who sees the alert: people who live, walk and drive around the last-seen spot in New Cross — not your friends list. A neighbour two streets over, or someone passing through from the next town, is the person most likely to notice your dog.

≈ 3,200,000 neighbours within 6.2 mi
  • KittyReunited

    Kitty

    Found after 3 months and 2 days

  • FudgeReunited

    Fudge

    Found after 1 month and 1 week

  • CaraReunited

    Cara

    Found after 1 day and 2 hours

  • BaguetteReunited

    Baguette

    Found after 3 days and 13 hours

  • SonicReunited

    Sonic

    Found after 2 days and 20 hours

OpenFreeMap © OpenMapTiles © OpenStreetMap contributors

Local help in New Cross

These local services can help you search for a missing pet in New Cross.

24h emergency vets3

Animal shelters2

Sources:[1][2][3][4][5][6][7][8][9][10]

What your PawAlarm alert does in New Cross

The moment you start, we run your pet as a Facebook, Instagram & TikTok ad the whole neighbourhood sees — here is exactly what you get.

What you get

  • Free poster template (PDF)Print-ready PDF – ready to put up right away.Free
  • Personal dashboard – manage sightings & contact findersOne link, no password: every sighting, message and finder's phone number in one place.Free
  • Professionally optimised social-media campaignWe design, run & optimise the ads – no ad account needed.Professional
  • Private detective: shelters, vets & lost-pet registries alerted nearbyWe report your pet to shelters, vets, registries and Facebook groups nearby.Professional
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First steps if you lose your dog in New Cross

  1. 1

    Search outward along roads, paths and fields — a dog can cover several kilometres in the first few hours.

    Tip from locals

    Head outward toward Blackheath and Greenwich Park, both about 1.4 miles away, and follow the River Thames path, about a mile off, which a dog can use as a corridor.

  2. 2

    Call the shelter, the local police and nearby vets straight away: a loose dog is usually picked up and handed in quickly.

  3. 3

    Ask people not to chase or shout — a frightened dog runs. Crouch down, avoid eye contact and call calmly.

    Tip from locals

    Ask walkers in Southwark Park, about 1.2 miles away, and Peckham Rye Park, roughly 1.4 miles away, to watch and call calmly rather than chase.

  4. 4

    Leave something carrying your scent, plus water, where he went missing, and check back regularly.

    Tip from locals

    The A2 is right at the centre, so leave any scent item and water on the quieter side away from it.

  5. 5

    Report him to the microchip registry and start a targeted alert that reaches the whole neighbourhood at once.

    Tip from locals

    Include Brockley, about 0.8 miles to the south, Ladywell, about 1.6 miles to the south-east, and Rotherhithe, around 1.8 miles to the north, when you spread the word.

Frequently asked questions

How does PawAlarm help if my dog goes missing in New Cross?

PawAlarm turns your missing-pet report into a search alert on Facebook and Instagram. It is shown to the people who live and get around near the spot where your dog was last seen – within 1 mi of New Cross, that's about 97,000 people. The alert goes live within 60 minutes. Anyone who spots your dog reports the sighting on your search page, and you get it by email straight away.

What should I do first when my dog goes missing?

Note the last-seen place and time, prepare a clear photo, and contact local animal services, shelters and vets. Ask people to report sightings with a location and time, so you can follow up on useful information.

Lost Dog: What to Do in the First 24 Hours
How much does an alert cost in New Cross?

Alerts in New Cross start from £36. The price follows how far your alert reaches around the last-seen spot in New Cross: 1 mi reaches about 97,000 people for £64, 1.8 mi reaches about 300,000 people for £220 and 3 mi reaches about 790,000 people for £575. You see the exact price before you pay, and there is no subscription.

Can I use PawAlarm in New Cross for free?

Yes. A printable search poster with a QR code, your own search page where finders report sightings, sightings straight to your inbox and a personal dashboard with search tips are all free. You only pay for reach: the alert on Facebook and Instagram around New Cross – a one-off payment, no subscription.

Where is the nearest animal shelter to New Cross?

For New Cross, we list Celia Hammond Animal Trust - Lewisham. Address: 233-235 Lewisham Way, London, SE4 1UY. Phone: 020 8694 6545. Call before you go and ask about animals brought in recently.

What does it cost to reclaim a stray dog in New Cross?

Lewisham Council charges the statutory stray dog fee of £25.00 to reclaim a stray dog, plus any additional costs such as a repeat offence fee, boarding or veterinary costs.

Source · checked 6 Oct 2026

How do I report a stray dog in New Cross, including outside office hours?

Report a stray dog to Lewisham Council on 020 8314 2098 during office hours. Outside office hours call 020 8314 6000 and the switchboard will redirect you. The police do not deal with stray dogs, but they do deal with stolen dogs.

Source · checked 6 Oct 2026

I found a dog in New Cross — who takes it in?

Found animals in New Cross are handled by Lewisham Council Animal Welfare Service. Phone: 020 8314 2098. You can also report the find for free on PawAlarm.

More questions about lost dogs →

Pricing

Searching in New Cross: start for free or alert everyone nearby

The search poster and search page for your dog are free. With Professional, we show your alert to about 97,000 people within 1 mi of New Cross – on Facebook and Instagram, live in 60 minutes.

Free

Everything for searching on the ground

£0

  • Printable search poster with QR code
  • Your own search page where finders report sightings
  • Sightings straight to your inbox
  • Personal dashboard and search tips
Recommended

Professional

Put the whole area on the lookout

from £36one-time

New Cross: ≈ 97,000 neighbours within 1 mi

  • Everything in Free
  • Your alert in front of thousands of neighbours on Facebook and Instagram
  • Live in 60 minutes – stop anytime
  • Private detective: we alert shelters, vets and Facebook groups nearby
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One-time payment – no subscription.

Shown on to ~3,200,000 neighbours in New Cross.

Start an alert